Privacy Policy

This privacy policy sets out how What PA uses and protects any information that you give What PA when you use this website.

What PA is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What PA may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect from our simple enquiry form

If you would like us to get in touch with you with some PA system recommendations you can choose to send us your:

What we do with the information we gather

This information is sent to us securely via email, and we use it:

Printable estimates

If we send you a printable estimate via email, your name and email address and telephone number (if you have provided it) will be stored on our database. Many customers make an initial enquiry and then get back to us months/years later when they have the funding in place, so we do keep enquiries for up to 6 years. You may ask at any time what information we hold about you, and you may ask for this to be removed by emailing, calling us or writing to us. We will endeavour to do so within 72 hours.

Sales invoices

If your enquiry progresses to a sale, we will ask for your invoice address, delivery address and telephone number. We retain these details on a database for 6 years a) for our VAT records and b) so we can see what you bought and when should you need to make a claim under the terms of your Warranty.

Secure payments

You can choose to make a BACS transfer or send a cheque, you can pay via Paypal or you can pay by card over the telephone.

We process telephone payments via a secure SagePay online terminal.  At no time do we ever retain your card details and they become invisible to us once the payment has been completed. If we need to issue you with a refund we can do so without viewing your card details again.

We process card payments made via the online shop securely through PayPal or SagePay who are all compliant with EU's General Data Protection Regulation (GDPR). We never see, handle or retain any of your card details.

What we collect from our online shop

If you buy something through our online shop your order is processed via our account with EKM Powershop on our behalf who may collect the following information:

What we do with the information we gather

We require this information to:



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We do not use your personal information for marketing purposes or to 'sell on' to a third party. On our simple enquiry form, you can choose to fill in the email address or telephone number field in order for us to contact you via that method in order to answer your enquiry. You may change your mind at any time by writing to or emailing us and we will delete any emails from you.

We will not sell, distribute or lease your personal information to third parties.

You may request details of personal information which we hold about you under the EU's General Data Protection Regulation (GDPR). If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.